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Brandwatch

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AI-powered consumer intelligence, social media management, and influencer marketing suite.

Added on:Jul 13, 2026
Monthly Visitors:
608.3K
Social & Email:
Consumer IntelligenceSocial Media ManagementInfluencer MarketingSearch IntelligenceMedia IntelligenceMarket Research

Tool Information

What is Brandwatch?

Brandwatch is an AI-powered suite for consumer intelligence, social media management, influencer marketing, search intelligence, and media intelligence. It helps organizations monitor and understand consumers, manage social media, conduct market and search intelligence, and use media insights.

Core Features

  • Consumer Intelligence

    Provides tools to help organizations understand customers using consumer intelligence data.

  • Social Media Management

    Supports social media management and customer engagement across key platforms.

  • Influencer Marketing

    Supports influencer marketing activities designed to help organizations reach a wider audience.

  • Search Intelligence

    Provides search intelligence and GenAI monitoring capabilities.

  • Media Intelligence and Insights

    Provides media intelligence and insights supported by expert analysts and consultants.

  • Iris AI

    Includes Iris AI, which Brandwatch describes as cutting-edge AI for working smarter.

Use Cases

  • #1

    Market Research

    Supports market research using social and consumer data.

  • #2

    Brand Management

    Supports brand management activities.

  • #3

    Crisis Management

    Supports crisis management activities.

  • #4

    Content Marketing

    Supports content marketing activities.

  • #5

    Customer Care

    Supports customer care activities.

  • #6

    Stakeholder Management

    Supports stakeholder management activities.

Best for:Market ResearchersMarketersSocial Media ManagersAnalystsAgenciesContent MarketersPR and Communications Teams

Pricing Plans

Pricing details are not clearly published in the official source snapshots.

Alternatives

Frequently Asked Questions

What is Brandwatch?
Brandwatch is an AI-powered suite for consumer intelligence, social media management, influencer marketing, search intelligence, and media intelligence.
What can Brandwatch be used for?
Brandwatch supports market research, brand management, crisis management, content marketing, customer care, stakeholder management, social media management, and influencer marketing.
Does Brandwatch include AI capabilities?
Yes. Brandwatch includes Iris AI, which the company describes as cutting-edge AI for working smarter. Its features also include search intelligence and GenAI monitoring.
Who is Brandwatch for?
Brandwatch is intended for market researchers, marketers, social media managers, analysts, agencies, content marketers, and PR and communications teams.
How much does Brandwatch cost?
Pricing details are not clearly published in the official source snapshots.
Does Brandwatch list supported integrations?
The official source snapshots do not list integrations.

Brandwatch Contact & Social Media

Visit Official Website

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Tool Information

Pricing ModelUnknown
CategoryProductivity
Tags
Consumer IntelligenceSocial Media ManagementInfluencer MarketingSearch IntelligenceMedia IntelligenceMarket Research
LanguageEnglish
Last UpdatedJul 16, 2026