Positional
UnknownModern toolset for content and SEO teams to optimize content, research keywords, track performance, and scale organic traffic.
Tool Information
What is Positional?
Positional is a modern toolset built for content and SEO teams to start, grow, and scale inbound marketing and SEO strategies. It focuses on results rather than vanity metrics by combining content optimization, analytics, keyword research, internal linking, and related workflows into one platform.
Core Features
Optimize
Optimize new and existing content with intelligent recommendations to improve term frequency, related keywords, sentiment, readability, word count, and generate dynamic Unanswered Questions for content depth.
Content Analytics
Granular heat mapping to uncover problematic paragraphs or sections where users leave, with individual paragraph scoring, page scoring based on scroll depth, bounce rate, and time on page, plus CTA placement recommendations.
Buyer Journeys
Analyze user flows from entry points to conversion pages, pinpoint engagement and drop-offs with Bounce View, customize filters for starting/ending points and metrics, via simple lightweight script install.
Internals
Find highly contextual missing internal links in existing and new content, with suggestions across the website exportable via CSV and in-context prompts before publishing.
Keyword Research
Keyword search with monthly search volume, keyword difficulty, and trailing-year trendlines, plus granular sorting/filtering by volume, competition, and exact phrase, with ability to save and cluster keywords.
Keyword Tracking
Interactive graphs and dashboards for domain keyword performance, organic traffic, traffic value, number of ranking keywords, with filters by keyword, page, search volume, competition, traffic, and position.
Keyword Clustering
Cluster or group keywords based on SERP data, batch search from seed keywords to build clusters or lists, for managing large keyword volumes and generating ideas.
Competitor Research
Compare a domain against up to three competitors to discover missing keywords, with filters on competition, search volume, and SERP positioning, and ability to add ideas to keyword lists.
Social Listening
Track competitor content, monitor brand presence, or follow industry trends with tailored alerts, advanced filtering by subreddits or influencer followers, and routing to Slack or email.
AutoDetect
Flag AI-generated content at article and sentence level and re-work it to improve originality and human scoring. Note that it is not claimed to be 100% accurate or complete.
Editorial Calendar
Manage editorial calendar within Positional.
Site Audit
Spot SEO issues that actually matter.
Use Cases
- #1
Content optimization for SERPs
Improve new and existing content with term frequency, related keywords, readability, and unanswered questions recommendations to dominate search results.
- #2
User experience and conversion analysis
Identify bounce points, score paragraphs and pages on engagement metrics, and optimize CTAs and buyer journeys from entry to conversion.
- #3
Internal linking improvement
Discover and add contextual missing internal links across a site for existing and new content.
- #4
Keyword discovery and tracking
Research keywords with volume and difficulty data, track rankings and competitor performance, cluster keywords by SERPs, and identify gaps versus competitors.
- #5
Brand monitoring and content validation
Monitor social conversations and brand mentions with alerts, and validate content for AI generation and plagiarism.
Pricing Plans
Pricing details are not clearly published by the official source. A pricing page is linked and demo booking is offered.
Alternatives
Frequently Asked Questions
What is Positional?
What are the main features of Positional?
Who is Positional designed for?
Does Positional integrate with other tools?
Is pricing information available for Positional?
How does AutoDetect work for AI content?
Positional Contact & Social Media
- Support
- Website:
- Twitter
- Instagram
- YouTube
- LinkedIn
- TikTok
Reviews
Share your experience with this tool...