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Hotjar AI

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AI-assisted behavior analytics for understanding users and improving digital experiences.

Site:https://www.hotjar.com/
Adicionado em:13 de jul. de 2026
Visitantes mensais:
558.1K
Redes sociais e e-mail:
Behavior analyticsHeatmapsSession replayConversion analyticsUser researchSurveys
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Hotjar AI
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Informações da ferramenta

O que é Hotjar AI?

Hotjar AI is a website and app behavior analytics platform that helps teams understand how users interact with digital experiences. It combines heatmaps, session replays, funnels, surveys, user tests, and AI-assisted analysis to identify engagement patterns, friction, and drop-offs.

Recursos principais

  • Heatmaps

    Shows where users move, click, and scroll on pages to help identify what is working and what is not.

  • Session Replay

    Records real user journeys to help teams spot bugs, confusion, and drop-offs, with one-click summaries of key moments.

  • Funnels

    Visualizes user drop-offs across key journeys and supports comparisons across devices or segments.

  • Surveys

    Provides more than 40 survey templates, an AI survey generator, AI summary reports, and sentiment analysis.

  • User Tests

    Collects unmoderated feedback on websites, products, and early designs.

  • AI-Assisted Analysis

    Uses AI to summarize session replays, generate surveys, summarize survey results, analyze sentiment, and help identify funnel blockers.

Casos de uso

  • #1

    Identify usability issues

    Use heatmaps and session replays to find confusing interactions, bugs, and areas where users drop off.

  • #2

    Analyze conversion journeys

    Review funnel performance and compare user drop-offs across devices or segments.

  • #3

    Collect user feedback

    Create surveys and conduct user tests to gather feedback on websites, products, and prototypes.

  • #4

    Improve digital experiences

    Combine behavioral data, user feedback, and AI-assisted analysis to understand users and improve website or app experiences.

Melhor para:Website and app teamsProduct teamsUX and user research teamsMarketing and conversion teams

Planos de preços

The official homepage offers a free start and states that no credit card is required. Detailed pricing tiers and plan limits are not clearly published in the available source.

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Perguntas frequentes

What is Hotjar AI?
Hotjar AI is a website and app behavior analytics platform with AI-assisted tools for summarizing session replays, generating and analyzing surveys, assessing sentiment, and identifying funnel blockers.
What can Hotjar measure?
Hotjar can show where users move, click, and scroll; record user journeys; visualize funnel drop-offs; collect survey responses; and gather unmoderated user-test feedback.
Does Hotjar support surveys?
Yes. Hotjar provides more than 40 survey templates, an AI survey generator, AI summary reports, and sentiment analysis.
Which integrations does Hotjar support?
The available official information lists Google Analytics, HubSpot, and Optimizely integrations.
Is Hotjar free?
The official homepage offers a free start and states that no credit card is required. Detailed pricing tiers and plan limits are not clearly published in the available source.

Hotjar AI Contato e mídias sociais

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Informações da ferramenta

Modelo de preçosUnknown
CategoriaAnálise de Dados
Tags
Behavior analyticsHeatmapsSession replayConversion analyticsUser researchSurveys
IdiomaInglês
Última atualização16 de jul. de 2026
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